Abba Kyari Buba1 and Ahmad Adamu Jajere2
1Department of Information Technology, Yobe State University Damaturu, Yobe State Nigeria.
2Department of Cybersecurity, Yobe State University Damaturu, Yobe State Nigeria
*Corresponding author’s Email: kyari@ysu.edu.ng, doi.org/10.55639/607.020100147
ABSTRACT
Organisations worldwide are increasingly prioritising environmental sustainability, with Green Information Technology (Green IT) recognised as an effective approach to reducing environmental impacts and supporting sustainable organisational practices. However, empirical evidence on the determinants of Green IT adoption within Nigeria’s manufacturing sector remains limited. This study developed and validated a model to explain factors influencing decision-makers’ intentions to adopt Green IT in Nigeria’s manufacturing industry. The model integrates the Theory of Planned Behaviour (TPB) and the Norm Activation Model (NAM) to examine behavioural and normative determinants of adoption. Hypotheses were tested using data collected through a structured questionnaire administered to decision-makers in manufacturing organisations. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Nine hypotheses were supported, including seven direct effects and one moderation effects. Four of the six moderation hypotheses were not supported. The study contributes to the Green IT literature by validating an integrated behavioural model and provides practical guidance for managers, policymakers and organisations seeking to promote environmentally sustainable industrial development. The findings also highlight the importance of distinguishing direct environmental concern effects from its moderating role in explaining Green IT adoption intention.
KEYWORDS
Environmental
Sustainability,
Behavioural
Intention,
Manufacturing
Industry,
Decision
Makers.